Why More And More Consumers Are Preferring Unbiased Product Reviews ?

If you're looking for a shopping guide before you start your next shopping spree, here's what can help you make an informed decision! We all know that there are buying guides written and compiled by product experts, which are provided with newspapers and magazines. You can get a buying guide to buy new lipsticks for your new car. Usually, these buying guides will tell you all about new purchases, and you won't be excited about them when they talk about the best features of a new Nokia phone or a new locomotive just launched? There is no doubt that these guides are full of information and are still very powerful tools on the market today. These guides are usually edited by the editorial and sponsored by the manufacturer of the product for which the guide is intended. But remember, most of the time, these guidelines are nothing more than disguised advertisements. Review Fantasy is one of the best product review website that provides unbiased and detailed products reviews,

There are many compelling reasons for these buying guides to imitate advertising. The first is that most of the time, the guide is sponsored directly or indirectly (through advertising) by the product manufacturer, so the author cannot really write about the product, so the following principle must be followed: the manufacturer. And since there is no way to buy the main players in the game (ie buyers, manufacturers or existing consumers of the product), it basically becomes a one-way conversation where the buyer can hear all the benefits about the product. It is more a prejudice against the product being displayed, and in most cases the author of the guide is a representative of the company or other contractor who wishes to promote the product.


As the name suggests, a buyer's guide should be appropriately focused on the buyer or consumer, primarily to improve the consumer. If we think carefully, we will know that customer satisfaction will greatly promote business development. So, in the long run, providing real guidance to buyers can not only help consumers but also product manufacturers. After reviewing the product, the buyer actually provides the manufacturer or seller with the opportunity to correct a defect or gap or respond to a change in consumer taste. Unfortunately, this type of buyer's guide has a small circulation, and even the vast majority of it is a one-way communication type. Product reviews written by journalists and paid experts are more a part of trade agreements than reviews. Authors and publishers of buying guides may not be aware of consumer needs. Consumers are looking for more than just brochures in buying guides.

So, what are the choices for consumers without real buyer guidance? Consumers are gradually learning to distinguish between biased information and true feedback. They can no longer be fooled, and many consumers turn a blind eye to these sponsored guidelines. They increasingly rely on other consumers to obtain information about products and services. Gone are the days when businesses could shape consumers' opinions and influence buyers to choose their products through smart advertising. 21st century consumers have a very powerful tool at their fingertips, and that is the Internet. Hundreds of blogs are available for anyone to visit, and these e-magazines tell us about real-world experiences using products and services. They also talk about the painful experiences some consumers have to face due to unethical business or poor quality products. The information is voluntary and free of charge, so it is considered real compared to advertising. There are also positive reviews, which are real suggestions that consumers can signal and choose wisely.

But it is only with greater participation that one can win the battle against prejudices that try to influence and divert consumers. Consumers should take action to ensure that consumers enjoy their rights and hear their voices. They should also act quickly because they are tired of the slow and often inefficient consumer forums that have performed poorly in India. In protecting the weak and in many vested interests, only consumers can help other consumers, and they can do so without spending money. With a lot of effort, consumers can find reviews about products on the site and write reviews for others to read. However, because some websites contain many erroneous reviews and paid inserts, they should be used with caution. Consumer blogs are also an important source of unbiased and truthful information. The best part is that consumers can also interact with the author and ask specific questions before making a purchase decision. So if you're a smart consumer, your family will listen better than an expert the next time you buy a product. Do n’t worry too much about experts, you can become an expert overnight, and all you have to do is write product reviews that other consumers are eager to read.